In a digital world where we are bombarded with information and advertisements at every turn, it’s not often that an ad genuinely grabs your attention. That’s why Honda’s new ad, entitled “The Other Side”, for their Civic Type R concept is interesting.

honda type r the other side

The ad shows a  family man in his Civic, chauffeuring his kids around by day but becoming a getaway driver by night, speeding away from the police in his Type R. The video is shot in two parts that play out simultaneously, depicting the alternating lifestyles of the man in his Civic. As the viewer, you can hold the R Key to switch back and forth between the videos. This trick makes for a really cool effect. Take a ride for yourself and watch it here.

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