Audi, the company that brought you the beauty in the picture at the right, is trying something new with car sharing. Audi is developing a car sharing program in Sweden that aims to make car sharing simpler. From an article on fastcoexist.com:

It aims to eliminate the annoyance of owning a car—the service takes care of things like insurance, maintenance, a monthly car wash, and, since it’s in Sweden, winter tires.

Their “microsharing” plan would allow three or four friends or coworkers to all use the same car as a group, aided by an app and technology that automatically recognizes who’s driving. The drivers would choose the car to share for a year or two. Drivers can check the gas tank, reserve the car, track their usage, and split the bill right from their phones.

Audi plans to launch this program in other countries eventually. With air pollution and traffic congestion becoming more of a concern in metropolitan areas around the globe, it’s likely well soon see similar programs here.