
We liked it because a wide range of topics were covered that we can look forward to hearing about in more detail in the near future. Some felt Tim “dumbed it down“, but the context of the show, by nature, is not optimal for serious, in depth interviews. If you want to know how Apple’s CEO feels about something, he does speak often in appropriate venues.

TechCrunch did a great job of breaking down and comparing numbers both from the website and the interview. One point Tim Cook made during his talk, was that the jobs created by Apple products don’t stop with employees, manufacturers and app developers. Apple is creating a ripple that expands outward with support jobs and even whole industries. TechRestore is part of that ripple effect, and has been for over a decade. Our repair business has relied a lot on our specialty in Apple products and their ecosystem.

Possibly my personal favorite quote (I’m considering making it my ringtone, but don’t mind me) was this: “A company should have values, because a company is a collection of people. And people should have values, so by extension, a company should.”
He went on to talk about ways they give back, just because it’s the right and wise thing to do. It feels like the culture Apple is fostering is one we could all do well to adopt or to use as encouragement to go a little further with our own current efforts.
Read the full transcript of the “Mad Money” interview here and be sure to watch for updates and announcements from Apple coming later this year.



